It's not about having the answers, it's about asking the right questions.
Too often, we don't learn as much as we can about an aspect of our business, because we assume we already know it inside out. Or, we subconciously decide that we don't want any new information on something we already presume to understand.
Good leaders and good marketers are constantly asking questions, not giving answers. In that spirit, here are some questions you should ask to help grow your local business:
Ask one client what first led them to do business with you
Ask one ex client what led them to do business elsewhere
Ask your web team what your conversion rate is, and then ask them how it could be improved by .25% in the next 10 days
Ask your marketing/advertising agency how much revenue their last campaign for you generated (just to see if they know)
Ask a fellow business owner/marketer in a related industry what the single most successful tactic they used they in the last few months
Ask a local journalist if there is anything you can do to help them write a story about a problem that your clients face (and preferably, one that your product or service solves)
Ask an employee for an idea
Ask a client for an idea
Ask about local speaking opportunities
Ask for a referral
